Atlassian’s End-of-Support (EoS) deadline for Data Center, March 28, 2029, has triggered the biggest tooling shift in the DevOps ecosystem since Atlassian ended Server support in 2024. As enterprises re-evaluate their long-term strategy, GitLab stands out as a unified DevSecOps platform capable of replacing Jira, Confluence, Bitbucket, Bamboo, and dozens of Marketplace apps with a single integrated system.
This comprehensive guide expands on industry insights, Atlassian to GitLab migration methodologies, and practical patterns established through VivaOps’ experience delivering large-scale migrations for global engineering teams.
Whether you're moving a single Jira instance or an entire enterprise-grade Atlassian stack, this guide provides the technical, architectural, and operational depth required to migrate confidently.
Why Are Organisations Moving from Atlassian to GitLab?
Atlassian End-of-Support (EoS) Is Reshaping Tooling Strategy
With Atlassian ending support for Jira Software, Jira Service Management, Confluence, Bamboo, and Crowd on March 28, 2029, organisations can no longer rely on on-premise Atlassian tooling beyond that date.
The EoS decision impacts:
- Security posture
- Compliance obligations
- App ecosystem stability
- Budget planning
- Technical debt across pipelines and workflows
GitLab emerges as a future-ready alternative thanks to long-term support for self-managed, SaaS, hybrid, and air-gapped deployments.
Read more: Atlassian End-of-Support Timeline & Why GitLab Is a Better Path
Toolchain Sprawl and Rising Complexity
An average Atlassian customer running Data Center uses:
- 4–7 core apps (Jira, Confluence, Bitbucket, Bamboo, Crowd, Access)
- 10–40 Marketplace apps
- 3–10 custom scripts or integrations
- Multiple hosting & access management layers
This creates:
- Higher operational overhead
- Consistency issues
- Security and compliance risks
- Integration failures
GitLab replaces this fragmented ecosystem with a single platform across SCM, CI/CD, security scanning, planning, documentation, and compliance.
Cost, Licensing, and Innovation Pace
Atlassian Cloud app parity is still uneven for many enterprise use cases. Combined with rising licensing costs and approaching EoS, organisations are evaluating modern, consolidated alternatives.
GitLab offers:
- Lower long-term TCO
- Fewer vendors
- Reduced plugin reliance
- Consistent innovation cycles
- Extensive end-to-end DevSecOps capabilities
The Four Major Migration Paths from Atlassian to GitLab
GitLab replaces major components of the Atlassian stack across planning, source control, CI/CD, and documentation, offering a unified DevSecOps environment. Each Atlassian tool maps to GitLab with varying degrees of data portability and workflow redesign.
1. Jira to GitLab Issues & Epics Migration
Migrating Jira to GitLab involves transforming configuration-heavy Jira environments (projects, workflows, fields, schemes) into GitLab’s streamlined and code-centric planning model.
What Can Be Migrated?
| Jira Component |
GitLab Equivalent |
Notes & Transition Logic |
| Issues |
Issues |
Core unit of work. Supports titles, descriptions, labels, assignees, and comments. |
| Epics |
Epics |
Group-level feature. GitLab Epics support multi-level parent-child relationships (Sub-epics). |
| Custom Fields |
Labels / Scoped Labels |
Requires Rationalization: GitLab uses labels (e.g., priority::high) to replace most custom fields. |
| Sprints |
Iterations |
Time-boxed periods. GitLab Iterations can be automated to repeat and roll over unfinished work. |
| Boards |
Issue Boards |
Kanban/Scrum style. You can create multiple boards per project or group based on labels. |
| Workflows |
Issue States |
Jira uses complex transitions; GitLab uses simple Open and Closed states, driven by labels for progress. |
| Automations |
GitLab Automation |
Standard rules handle basic triggers. Complex ScriptRunner logic must be replaced with GitLab Triage or Webhooks. |
| Permissions |
Project/Group Roles |
GitLab uses a simplified Role-Based Access Control (Guest, Reporter, Developer, Maintainer, Owner). |
| Attachments |
Attachments |
Directly supported within the issue description or comments. |
| Links & Dependencies |
Issue Links |
Supports "relates to," "blocks," and "is blocked by." |
| Audit Logs |
Audit Events |
Available in Premium/Ultimate. Tracks system-level changes, though depth differs from Jira's audit trail. |
Detailed Migration Steps
1. Project Structure Analysis
- Identify Jira projects and corresponding GitLab groups/projects.
- Consolidate redundant project configurations (common in large Jira instances).
2. Workflow Normalisation
Jira workflows often include:
- 10-40+ custom statuses
- Transition conditions
- Validators
- Post-functions
GitLab supports a simplified, linear workflow:
- Open to In Progress to Closed with customizable states.
Outcome:
Most Jira workflows are redesigned, not replicated, to eliminate unnecessary complexity.
3. Custom Field Rationalisation
Jira instances frequently accumulate unused or redundant fields.
During migration:
- Map essential fields to GitLab labels or attributes.
- Remove/archive unused fields.
4. Issue Type Mapping
Recommended mappings:
| Jira Issue Type |
GitLab Equivalent |
Migration Logic & Best Practices |
| Story |
Issue |
Direct mapping. Use a label like type::story to maintain categorization. |
| Task |
Issue |
Direct mapping. Differentiate from stories using type::task labels. |
| Bug |
Issue bug |
GitLab typically uses a red "bug" label. This allows bugs to appear in the same issue board as features. |
| Epic |
Epic |
Available in GitLab Premium/Ultimate. Epics live at the Group level and can span multiple projects. |
| Sub-task |
Task / Issue Link |
GitLab "Tasks" (within an issue) or related/blocked issues. You can also use "Child Epics" for deeper nesting. |
5. Sprint Mapping
Jira Sprint to GitLab Iteration
Both support:
- Fixed timebox
- Velocity tracking
- Sprint reports (partial parity)
6. Content Migration
- Descriptions converted to Markdown (GitLab-native).
- Attachments preserved.
- Comments brought forward were supported by the chosen migration tool.
Typical Redesign Opportunities
- Simplify over-engineered workflows.
- Replace extensive Jira automations with GitLab rules or pipeline-based automation.
- Standardize labels across teams for cross-project reporting consistency.
2. Confluence To GitLab Wiki Migration
Confluence is a full-featured collaborative workspace, whereas GitLab Wiki is a lightweight Markdown-based documentation system embedded within each project.
Therefore, migration emphasises content fidelity over feature parity.
What Can Be Migrated?
| Confluence Component |
GitLab Equivalent |
Notes & Transition Logic |
| Pages |
Wiki Pages (Markdown) |
Confluence uses XHTML. Migration requires conversion to Markdown. Complex macros (like Jira filters) must be replaced with GitLab integration snippets. |
| Page Hierarchy |
Wiki Folder Structure |
GitLab supports nested directories. A /parent-page/child-page structure replaces the visual sidebar hierarchy of Confluence. |
| Attachments |
File Uploads |
Images and PDFs are stored within the Wiki's underlying Git repository. They can be referenced using relative Markdown links. |
| Templates |
Wiki Templates |
Confluence blueprints do not migrate. You must manually create Markdown files in the templates/ directory of the Wiki repo. |
| Spaces |
Project Wikis / Groups |
A Confluence "Space" usually maps to a GitLab "Project Wiki." For cross-team docs, use a dedicated documentation repository. |
Migration Steps
1. Page Export & Transformation
Confluence exports content as:
Migration requires converting HTML to Markdown using a verified Markdown transformer.
2. Attachment Handling
- Download attachments via Confluence export.
- Upload to the GitLab project or store within the wiki directory.
3. Space Restructuring
Confluence spaces to GitLab project wikis.
Teams often consolidate multiple Confluence spaces into fewer GitLab repos.
4. Template Migration
Confluence supports Blueprints + Template Variables.
GitLab Wiki supports Markdown templates without variable fields, therefore:
- Templates must be rewritten manually.
Areas That Require Redesign
- Macros (e.g., Page Properties, Excerpt, Roadmap)
GitLab does not support Confluence macro functionality.
- Marketplace Plugins
No plugins exist for GitLab Wikis; features must be rebuilt using:
- Markdown
- GitLab Pages
- GitLab diagrams
- Permissions
Confluence supports page-level permissions; GitLab permissions apply at project or group level only.
3. Bitbucket to GitLab Repository Migration
Bitbucket repositories are Git-native, making migration straightforward because GitLab also uses Git as its underlying version control system.
What Can Be Migrated?
| Bitbucket Component |
GitLab Equivalent |
Notes & Strategic Guidance |
| Git Repos |
Git Repos |
Full compatibility. Git is universal, so history, tags, and branches migrate with 100% fidelity. |
| Branch Permissions |
Protected Branches |
GitLab supports granular protection rules, including restricting who can push, merge, or force-push to specific branches. |
| Merge Checks |
Merge Request Approvals / Rules |
Equivalent capabilities. You can require a minimum number of approvals, successful CI pipelines, or resolved threads before merging. |
| Pull Requests |
Merge Requests |
Fully supported. The workflow is identical; only the terminology changes from "Pull" to "Merge." |
| Webhooks |
Webhooks |
Direct mapping. However, listener URLs on external systems (e.g., Jenkins or Slack) must be updated to the new GitLab triggers. |
| Pipeline Integrations |
CI/CD YAML Config |
Bamboo pipelines differ significantly. If using Bitbucket Pipelines (YAML), the logic carries over, but the syntax must be translated to GitLab CI/CD format. |
Repository Migration Steps
1. Repository Export
Perform a mirror clone of Bitbucket repos:
git clone --mirror <bitbucket-url>
2. Import to GitLab
Use:
- GitLab “Import Project from Repo by URL”
or - git push --mirror <gitlab-url>
3. Permissions Mapping
Bitbucket branch permissions to GitLab protected branches:
- Allowed to merge
- Allowed to push
- Force push disabled
- Approval requirements (Premium/Ultimate)
4. Merge Request Mapping
Bitbucket PR metadata (comments, reviewers) is partially migratable depending on tooling.
Git metadata remains fully intact.
5. Webhooks
All webhook endpoints (CI triggers, deployment events) require recreation.
6. Default Branch & Settings
Configure:
- Default branch
- Merge strategies
- Squash rules
- Commit sign-off requirements
GitLab SCM Advantages (Verified)
GitLab provides:
- Code Owners
- Protected branches
- Signed commits (GPG or SSH)
- Merge request approvals
- Suggested reviewers
- Server-side hooks (self-managed)
These features streamline governance beyond Bitbucket’s native capabilities.
4. Bamboo to GitLab CI/CD Migration
Bamboo uses a GUI-based pipeline engine, while GitLab uses a YAML-based configuration file, .gitlab-ci.yml, stored inside each repository.
Mapping Bamboo to GitLab CI/CD
| Bamboo Component |
GitLab CI/CD Equivalent |
Notes & Transition Logic |
| Plan |
.gitlab-ci.yml |
In GitLab, the entire pipeline is version-controlled within the repository itself rather than configured in a separate UI. |
| Stages |
Stages |
Identical conceptual structure. Jobs within a stage run in parallel; stages run sequentially. |
| Jobs |
Jobs |
Represent atomic tasks. Unlike Bamboo, GitLab jobs are often defined by the Docker image they run in. |
| Tasks |
Script Steps |
Individual commands, shell scripts, or binary executions defined under the script: keyword. |
| Agents |
GitLab Runners |
Runners can be shared (instance-wide), group-level, or project-specific. They use "executors" (Docker, Shell, K8s). |
| Global Variables |
CI/CD Variables |
Can be defined at the Instance, Group, or Project level. Supports masking and environment scopes. |
| Artifacts |
Artifacts |
Similar logic; however, GitLab uses dependencies to control which jobs pull which artifacts. |
| Deployment Projects |
Environments |
GitLab tracks deployments via the "Environments" dashboard, providing a history of "who deployed what and when." |
| Release Gates |
Deployment Approvals |
Available in GitLab Premium/Ultimate. Requires manual sign-off before a job can proceed to a protected environment. |
Pipeline Redesign Process
1. Plan Decomposition
Bamboo Plans to One or more GitLab YAML pipelines:
- Identify reusable scripts
- Convert tasks into YAML jobs
- Extract shell commands into script files when appropriate
2. Stage Mapping
Stages in GitLab follow a linear order:
stages:
- build
- test
- deploy
3. Runner Selection
GitLab supports:
- Shell runners
- Docker runners
- Kubernetes runners
- Autoscaling cloud runners
This often unlocks elasticity not available in Bamboo.
4. Variable Mapping
Bamboo global variables to GitLab CI/CD variables:
- Masked
- Protected
- Scoped per environment
5. Deployment Pipeline Recreation
GitLab Environments support:
- Review apps
- Deployment history
- Protected deploys
- Rollback rules
6. Approvals & Compliance
GitLab supports:
- Deployment approvals
- Merge request approvals
- Compliance pipelines (Ultimate)
These act as functional equivalents to Bamboo’s gated deployments.
Outcome: Cleaner, More Modular, Future-Ready Pipelines
GitLab pipelines typically become:
- More transparent
- Version-controlled
- Easier to debug
- More scalable
- Modular using templates and includes
Recommended Read: How to Navigate the Atlassian End-of-Support Shift and Choose the Right Path: Cloud, Data Center, or Beyond?
Migration Complexity Overview
| Migration Area |
Overall Complexity |
What Makes It Complex |
Key Considerations & Notes |
| Jira to GitLab Issues & Epics |
Medium–High |
Jira environments often contain thousands of custom fields, workflows, automations, and ScriptRunner logic. |
Requires workflow mapping, field rationalization, and replacement of automations. Hierarchy (epics) maps well, but advanced roadmapping may need redesign. |
| Confluence to GitLab Wiki |
Medium |
Macros, embedded scripts, and certain app-based functionality cannot be carried over directly. |
Standard pages migrate cleanly to Markdown. Spaces to repo folders. Template recreation required. Good opportunity to declutter and reorganize documentation. |
| Bitbucket to GitLab SCM |
Low |
Git is native to both systems; migration is highly predictable. |
Merge checks, protections, integrations, and webhooks must be recreated. Most inventories migrate cleanly with minimal redesign. |
| Bamboo to GitLab CI/CD |
Medium–High |
Bamboo plans often contain years of layered tasks, custom scripts, and agent dependencies. |
Requires pipeline modernization, YAML conversion, runner strategy, and environment mapping. Usually the highest ROI area after redesign. |
How VivaOps Helps You Migrate from Atlassian to GitLab
Migrating from Jira, Confluence, Bitbucket, and Bamboo into a unified GitLab platform requires deep knowledge of both ecosystems, careful planning, and a proven methodology. VivaOps brings specialised migration expertise, enterprise governance experience, and real-world execution patterns that reduce risk and accelerate time to value.
End-to-End Migration Expertise Across the Entire Atlassian Stack
VivaOps supports migrations across:
- Jira Software to GitLab Issues, Epics, Boards
- Confluence to GitLab Wikis / Documentation repositories
- Bitbucket to GitLab Source Code Management
- Bamboo to GitLab CI/CD
Unlike general-purpose consultancies, VivaOps specialises specifically in GitLab's DevSecOps transformations and toolchain consolidations.
What this means for your organisation:
- Accurate, predictable migration timelines
- Minimal operational disruption
- Aligned workflows across engineering, security, and IT
- Reduced licensing and infrastructure overhead
- Faster adoption of modern DevSecOps practices
Proven 4-Phase Migration Methodology
VivaOps uses a repeatable, scalable migration framework refined through large-scale enterprise engagements.
Phase 1: Discovery & Assessment
- Complete analysis of Jira, Confluence, Bitbucket, Bamboo
- Workflow & pipeline mapping
- Identification of blockers (macros, custom scripts, plugins)
- Rationalisation recommendations to reduce technical debt
Phase 2: Architecture & Migration Planning
- GitLab architecture design (SaaS, self-managed, or hybrid)
- Runner design & CI/CD modernization roadmap
- Documentation restructuring plan
- Data, security & compliance strategy
Phase 3: Pilot Migration
- Migration of sample Jira projects, Confluence spaces, repos, and pipelines
- Validation of workflows, permissions, audit logs
- Sandbox testing & redesign decisions
Phase 4: Full Cutover & Adoption Enablement
- Final sync & production cutover
- SSO, RBAC, compliance & governance rollout
- CI/CD hardening & optimisation
- Training for product, engineering, DevOps, and security teams
Conclusion: Move with Confidence, Not Urgency
Atlassian’s 2029 Data Center end-of-support deadline is forcing organisations to make decisions that will shape their engineering efficiency, security posture, and operational costs for years to come.
GitLab provides a modern, consolidated DevSecOps platform capable of replacing Jira, Confluence, Bitbucket, Bamboo, and dozens of Marketplace apps with a single, integrated system.
Whether your organisation needs:
- a full Atlassian to GitLab migration,
- a hybrid transformation,
- or a long-term DevSecOps modernization roadmap,
The key is to begin early and with clarity.
VivaOps helps teams assess their environment, build the right architecture, migrate safely, and unlock the full value of GitLab’s unified platform, without disruption or uncertainty.
If you’d like to explore your migration strategy, compare tooling paths, or validate the safest GitLab migration approach, the VivaOps team is ready to help.